After years of soaking in hot springs, they knew they had to spread their source of joy.
And that's exactly what Alice Cunningham and her husband, Blair Osborn, have been doing for 30 years: selling hot tubs.
They each offered a different key to their business' success, as well as their own.
"It's persistence and harmony," Osborn said, which may be two elements that helped their business to flourish while the couple continued to work together, a snag that many other businesses can't get through.
For Cunningham, it was "having a belief that we would succeed. The hardest part is getting started. The learning curve is straight up."
STARTING FROM NOTHING
The learning curve was nothing but straight up for Cunningham and Osborn, both of whom had no experience in business at all when they started the company in 1977.
At the time, Cunningham worked for a "bureaucracy" and Osborn was a professor at the University of Washington, but finding hot water much more enjoyable, the couple chose a new career path.
Since they had been visiting any hot spring they could find since they met, choosing hot tubs as their product seemed obvious to them.
"We thought it was just terrific, and everybody should have one and everybody would love one if they only knew what it was," Cunningham said.
More recently, Cunningham also said the benefits of immersion continue to be expanded upon also. "If you're immersed, the brain-wave activity is almost akin to meditation. The health benefits are just enormous," Cunningham explained.
CREATING A MARKET
But before there were studies, or even plastic tubs in 1982, it was just Cunningham and Osborn trying to secure their business.
Not only did they start a new career, though, Cunningham and Osborn created a market for hot tubs in the Northwest.
"When we started, we had to create a market. We started in the wood-tub business in 1977, and that was, at the time, considered a California phenomenon," Osborn said. "We had to set up manufacturers. It really was a boot strap starting from nothing, and additionally, neither one of us had any experience in business."
The lack of experience didn't halt their plans, though. After figuring out how to manufacture the hot tubs, the two needed to market a product they had never actually sold.
So they took one of their wood tubs to different venues in Seattle and were the models in the company's first marketing brochure.
Thirty years later, Olympic Hot Tub Co. has five branches, and Osborn said he thinks the market will allow for at least three or four more stores.
Additionally, their company is the No. 1 seller in the nation of Hot Spring Spas.
A LIFE OF ITS OWN
The two have met with many successes along the way, including winning the Small Business Award for Washington state, but perhaps a bigger success is that they are still working together, enjoying the business and their marriage.
"We really started this business asking the question 'Can men and women work together?' - mainly can Blair and Alice work together? So we're 30 years down the road, and we've worked together the whole time. So it's working so far, and that's exciting," Osborn said.
But they aren't the only ones who get excited about the company.
"It's not like a washer and dryer. This is something everybody gets really excited about. People come and tell us how much they love [their tub], and how much it's helped their health," Cunningham said.
On top of the general excitement of owning a hot tub, the customers "really do buy into the experience." New hot tub owners receive a rubber duck, and when they go on vacation, since they can't bring the hot tub with them, several owners bring the duck and send pictures to Cunningham and Osborn.
Their ducks have visited the pyramids in Egypt, Prague and France, as a few examples.
Now that their ducks have made it so far around the world, Cunningham and Osborn agreed that the business will also continue to grow.
"The business is picking up so much now that it has a life of its own - with or without us," Osborn said.
"And that's very unusual because many businesses don't survive when a founder leaves. But we feel it's so solid now, with the people that are here and the whole idea of the company," Cunningham said. "It can really expand from as far as we have taken it.... It's like seeing your child grow and do better than you."
SOCIAL RESPONSIBILITY
Even though the two said they are always looking for new opportunities, for now they only have a hot tub business.
But Cunningham also works closely with her community in Madrona and EarthCorps to maintain Madrona's native vegetation and remove invasive plants.
"Preservation is key. The green message has always been important to us, but we've seen over the years that it's more and more important," Cunningham said. "Our tubs are now so well made that the energy cost is nothing. We've also gotten rid of 99.9 percent of the chlorine, and our hot tubs operate for pennies a day."
While hot tubs have made much progress toward using less energy, preservation is clearly an element of the couple's company.
"Our company stands for integrity, social responsibility and fun," Osborn said.
In addition to the green message, Cunningham dedicates time as a eight-year member of the Washington Women's Foundation, which awards grants for the philanthropic education of women.
When the two aren't busy enjoying their self-sufficient business or helping the environment, they still spend as much time as they can soaking in hot springs across the country.
And, of course, they can always immerse themselves in their own hot tub when they get home.
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