Lauren Formicola, the owner of the Charley + May store on Upper Queen Anne, has garnered considerable coverage for her campaign to collect lost baby socks.
Local news outlets, including Fox television affiliate Q13 and KOMO, have done stories on the campaign aimed at finding matches for lost baby socks.
Formicola said the idea is for people to drop off at her store the baby or toddler socks they find laying around on the hedges, street, sidewalk or anywhere else in the area. When she finds a match, she donates a new pair of socks to the Treehouse Foster Program. Plus those sad, lost socks can go home. If you find a sock and she isn’t in, just place the lost garment in the mail slot at the bottom of the door to her store at 2225 Queen Anne Ave. N.
Anytime Formicola gets a sock, she pins it to a clothesline in the front window of her store. Her collection continues to grow. Recently she even received a lost pacifier and a child’s doll.
The idea for what Formicola describes as her “Lost Sock Depository” began about three years ago when she started collecting baby socks while walking her dog.
“I kept picking up these socks and thinking some child kicked off this sock,” Formicola said.
She asked herself what would her grandmother, May, do? She decided May would create a lost and found for socks.
Her recent spate of media coverage helped her connect with a group of bloggers who have much the same idea in mind.
“Who knew that there are communities on the web dealing with this same issue,” Formicola said. “We need an app.”
Formicola said she plans to keep her lost sock collection going for the foreseeable future.
“It’s a fun project and it let’s people know to look out for lost, little socks,” she said. “They are lonely looking for a mate.”
[[In-content Ad]]