Photo by Jessica Keller: Rustic Rose boutique owner Janelle Timm prepares to box a gift for a customer at her new shop, which opened in Queen Anne July 15. Timm is not new to the neighborhood. Her family has owned Five Corners Hardware for over 75 years.
Photo by Jessica Keller: Rustic Rose boutique owner Janelle Timm prepares to box a gift for a customer at her new shop, which opened in Queen Anne July 15. Timm is not new to the neighborhood. Her family has owned Five Corners Hardware for over 75 years.
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Janelle Timm is neither new to owning a business or to Queen Anne, although this is the first time she’s had a store in Queen Anne.

Timm opened her boutique, Rustic Rose, 2135a Queen Anne Ave. N., on July 15.

Timm owns a boutique of the same name in Duvall, where she lives with her family. Her Duvall boutique has been open since 2017, but Timm said she has wanted to open a store in Queen Anne for some time.

“I’ve always been looking here, but nothing has been the perfect spot,” Timm said.

Then the store location on Queen Anne Avenue became available, and Timm said she had to jump on the opportunity. .

“I think the space would have been taken a lot faster if it hadn’t been for COVID, and I don’t know that we would have been able to get it,” she said.

Timm’s desire to expand Rustic Rose to Queen Anne stems from her family and her familiarity with the neighborhood.

Timm’s mother, Jean Shook, ran the Five Corners Hardware in Queen Anne while Timm was growing up, and now Timm’s brother, Brian Shook, is the owner. The hardware store has family owned since it opened in 1940.

“That was our second home growing up,” Timm said. “That’s why Queen Anne is our home away from home. I know the area and love the area.”

Rustic Rose features everything from apparel to bath and body items to home décor and jewelry. She has a small section for men’s and baby clothing.

“It’s just kind of a mix of everything,” Timm said, adding she wants Rustic Rose to be a “one-stop shop for gifts.”

The merchandise is also reasonably priced, Timm said, adding nothing costs more than $150. She is also thoughtful in what Rustic Rose sells.

“We’ve been working hard to not carry the same brands as other boutiques or retailers,” she said.

Reception to the store has been well received, although the foot traffic Timm would normally expect has been slower because of the pandemic. Also, not very many people have been attending summer parties or gatherings that require gifts, Timm said, and because people are working from home, they don’t need new work clothes.

“So I’m hoping around Christmas I’ll see more traffic,” she said.

Timm is very pleased with the size of her store, which has room for people to try on clothes and plenty of space for people to browse while social distancing.

It is also twice the size of her Duvall store, which has allowed Timm to expand her merchandise lines.

Timm said she is willing to accommodate customers who don’t feel comfortable shopping during regular business hours by either hosting after-hour gatherings or staying open late, both of which she has done in the past. Timm also offers free shipping or free delivery to customers who live on top of Queen Anne. She said she will also offer curbside delivery if people want.

Customers can also visit her website, rusticrose.com, to view inventory and to shop online. She also has an active Facebook page, and people who join her Rustic Rose VIP group can view live sales shows.

“That’s another awesome way for people to see what we have if they don’t feel comfortable shopping,” Timm said.

 

Is there a new business in Queen Anne, Interbay or Magnolia you would like to see featured? Email suggestions to editor Jessica Keller, qamagnews@nwlink.com. Please include the business name, address and contact information if possible.